A marketing manager aiming to double web traffic in 90 days is using which performance management technique?

The marketing manager's objective to double web traffic in 90 days aligns with the Management by Objectives (MBO) performance management technique. MBO focuses on setting specific, measurable objectives that are agreed upon by both management and employees. This approach emphasizes the importance of clear goals and the alignment of individual performance with the organization's broader objectives.

By defining a particular target (doubling web traffic) within a specific timeframe (90 days), the manager is utilizing the principles of MBO to drive performance and motivate the team towards achieving that goal. Additionally, this technique fosters accountability as team members know what is expected of them and can measure their progress against the set targets.

In contrast, SMART is more focused on creating specific, measurable, achievable, relevant, and time-bound goals, while 360-degree feedback involves gathering performance feedback from various stakeholders, and forced distribution is a method of performance appraisal that classifies employees into predetermined performance rankings. These options do not encapsulate the strategic approach that MBO represents in this context.